WHY CINEMA

Cinema is the ultimate center stage for brand engagement being a highly effective platform to connect with consumers via an impactful video experience. It captivates audiences’ attention; focused and not distracted by other mediums such as smartphones and laptops.

An immersive surrounding to captivate the best first run contents equipped with gigantic silver screens, unrivaled high quality sound system and conducive dark environment.

AWARENESS AND REACTIONS

When you are inside the cinema, do you notice the advertisements screened in-between trailers and does it enhance your movie enjoyment?

These numbers are higher than radio, mobile and email advertising.

Nielsen Report Admissions 2013

AUDIENCE DEMOGRAPHICS

GENDER PROPORTION

    AGE BREAKDOWN

      EDUCATION LEVEL

        OCCUPATION

          BEHAVIORS

          About two-thirds, 65% of the respondents have the habit of entering the cinema hall at least 5 minutes before the movie starts.

          10-15 minutes before
          1-9 minutes before
          On-Time
          1-15 minutes after

          Majority, 92% liked to watch movie trailer before movie starts.

          Movie Trailer

          Advertisement

          9% PSA

          GSC Leader